Our Company

WHO WE ARE

*Etika Group of Companies and its subsidiaries are primarily involved in the manufacturing, distribution and marketing of some of the leading halal beverages in Malaysia.

Today, the Group is one of the leading FMCG companies in the country with market leadership position in beverage and dairy industries. We have an established comprehensive distribution network across Malaysia, reaching over 40,000 customers directly.

Headquartered in Kuala Lumpur and with sales offices and warehouses nationwide, the beverage and dairy manufacturer holds an exclusive PepsiCo franchise for Malaysia. The Group markets and distributes world renowned brands such as Pepsi, Mirinda, 7Up, Revive Isotonic, Gatorade, Lipton, Tropicana and Mountain Dew.

Adding to our already impressive array of drinks, we also manufacture, distribute and market WONDA Coffee and Calpis which are trademarked by Asahi, Japan, as well as our own range of beverages under the trademarks of Chill Asian Drinks, Frost, Bleu Water, and Kickapoo (a Monarch trademark), Goodday Milk and Dairy Champ.

The group through the various franchised and owned brands have captured a significant share of the beverage and dairy market throughout the region. To date we are one of the few beverage manufacturers in the country that cover every category of beverages available in the Malaysian market – making us a one stop beverage partner of choice.

Etika Group of Companies is also ISO 9001 (Quality Management System), HACCP (Food Safety System), ISO 22000 (Food Safety Management System) and FSSC 22000 (Food Safety Management System) certified.

*Etika Beverages Sdn Bhd (formerly known as Permanis Sdn Bhd) (15978-V), Etika Sdn Bhd (formerly known as Permanis Sandilands Sdn Bhd) (17296-P), Champs Water Sdn Bhd (540703-V), Etika Vending Sdn Bhd (formerly known as Permanis Vending Sdn Bhd) (493666-X), Etika Distributions Sdn Bhd (formerly known as Permanis Distributions Sdn Bhd) (770956-P), Etika Dairies Sdn Bhd (380823-U), Etika Foods Marketing Sdn Bhd (720089-H), Etika Global Resources Sdn Bhd (712752-M), Golden Difference Sdn Bhd (913987-H), Etika Fresh Milk Sdn Bhd (formerly known as Susu Lembu Asli Marketing Sdn Bhd) (127844-D), Etika Fresh Milk Manufacturing Sdn Bhd (formerly known as Susu Lembu Asli (Johore) Sdn Bhd) (87970-X), Etika Consumer Sdn Bhd (972407-M) and General Packaging Sdn Bhd (3488-V) (collectively referred to as “Etika Group of Companies”)

HEAD OF DEPARTMENTS

  • An organisation is a union of ordinary people doing extra-ordinary work. We excel as an organisation, and come together as a family.

    Erwin Selvarajah

    President & CEO

  • We constantly improve our daily operations to provide the best products and services for our consumers and business partners - creating a long-lasting impression in their tastebuds, minds and hearts.

    Ng Eng Cheang

    Chief Operating Officer

  • We practice "Growth through Service Excellence" by transforming our company to high performance operations to deliver customer satisfaction beyond competitors to drive business growth year-on-year.

    Renganathan A/L Tewagudan

    Senior VP-Supply Chain

  • Elevating the role of Human Resource to become a strategic business partner in achieving Etika’s vision and mission.

    Nicholas Ng Kok Aun

    VP-Human Resource

  • Our goals are not only limited to creating financial value but also intangible value drivers like ideas, innovation, brand and people to our Company, Employees, Business Partners and Shareholders.

    Soo Kok Hwa

    Senior VP-Finance

  • We strive to implement the best practices to ensure the company moves forward to achieve greater heights.

    Anita Sheila A/P Vijaindren

    VP-Legal, Corp & Secretarial Affairs

  • Our creativity is limitless and we constantly challenge ourselves in this ever- changing environment to set the benchmark in the industry for our marketing campaigns and activities.

    Hemalatha A/P Ragavan

    VP-Marketing & Business Development

  • We envisioned ourselves as a high performance, winning team; passionate about delivering extraordinary results with best in class execution.

    Gerald Lee Chih Ping

    VP-Sales

  • A good strategy is always based on strong insights and an even better foresight. In an ever changing local and global landscape we need to be a step ahead by driving change as opposed to following the wave.

    Sow Hooi Ling

    Senior Manager-Corporate Planning & Group Project Management